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COVID-19 has changed everything. And that includes the way we do our makeup.
As people remain close to home throughout the last 15-plus months, many eschewed full-face makeup routines in favour of more minimalistic looks.
“During the pandemic, as our life pace drastically changed, people finally did have time to do many things they were not able to before, like focusing on their quality time at home, their family and their well-being,” Becki Bertucci, national education lead for YSL Beauty Canada, says.
Beauty trends were also indisputably altered in order to accommodate pandemic-related requirements such as face masks.
“Eyes became a focus feature to play up,” Bertucci says. “Thanks to social media, lipsticks were still a must for selfies and virtual calls.”
And skin care became top-of-mind for many.
“Skin care became a priority in many clients self-care routine as they were finding ways to pamper themselves at home,” Bertucci says.
It’s a shift in beauty priorities that Bertucci expects to see linger into the fall and winter — and likely beyond too.
“More and more people are recognizing the importance of self-care and seeing all the benefits of investing in it,” Bertucci says. “Taking some personal time in the morning and at night has become an important step in daily routines. We all know that flawless makeup starts with a great skin-care routine and a healthy skin, so I believe this emphasis on skin is here to stay.”
As a beauty expert for the French brand YSL, Bertucci points to the company’s new Pure Shots Night Reboot as a go-to for renewing skin.
“It is applied at night and works as its best during the golden sleep,” Bertucci says. “The key ingredient is moonlight cactus, a flower that blooms only at night and is known for triggering skin regeneration.”
In the morning, the beauty pro adds YSL Pure Shots Hydra Bounce Lotion to clean skin, followed by the Pure Shots Light Up Serum to illuminate skin and help with hydration and protection against the appearance of dark spots. A Perfect Plumper Cream rounds out the morning routine.
“This is the perfect cream before makeup,” Bertucci says. “It has a bouncy texture that instantly brings glow to the skin.”
When it comes to makeup trends for fall, Bertucci says we can expect to see the shift toward more natural beauty staying strong, with light coverage on skin and one chosen feature emphasized such as eyes or lips for a “natural glam” look.
“Emphasizing your own signature look,” she says of the less-is-more approach to fall beauty. “Makeup that doesn’t mask but perfects your own complexion.”
Bold, winged eyeliner, combined with a smoky eyeshadow, are going to be popular for eyes, Bertucci predicts. Along with either a tried-and-true red for lips or a ’90s-inspired brown-nude.
“When fall hits, there is always a strong emphasis on eyes and specifically bold graphic liners,” Bertucci summarizes. “And, when the masks come off, we can expect to see bright, bold, dramatic lips.”