Christian Dior Parfums companions with Sheldon Edwards to have fun their grooming line.
From their spellbinding options and campaigns to their unbeatable merchandise, we can’t get sufficient of Christian Dior. And while we regularly relate the French type area to the quintessential Christian Dior Parfums tablet, there may be some other title proving itself to be a quintessential member of the Dior lineage: Dior Sauvage Grooming.
Partnering with superstar groomer Sheldon Edwards, Christian Dior Parfums celebrates the luck of Dior Sauvage Grooming: a four-piece assortment created from shaving gel, bathe gel, an after-shave balm and a face and beard moisturiser. Boasting blank formulation and herbal elements, the variety marks a flip for the Dior Sauvage line — and has already been met with extensive acclaim since its release previous this yr.
To have fun his new collaboration, Sheldon Edwards – hailed because the “unofficial groomer of the English soccer group” – sat with us to speak about his favorite merchandise of the gathering, his maximum coveted attractiveness pointers and his plans for the remainder of 2022…
Hello Sheldon! How are you? The place are we talking to you from at this time?
I’m in point of fact neatly thanks! It’s an excessively thrilling day for me as of late as I’m I’m these days on the ‘Dior Sauvage Grooming Suite’ the place I’ve been operating with Parfums Christian Dior to strengthen the Dior Sauvage Grooming Assortment.
Let’s get started at the start, when did you first get started entering grooming? What sparked your pastime in it?
‘Chopping’ as I name it has in some way all the time been in me! Rising up in Jamaica, I spent maximum of my formative years in my grandfather’s barbershop. I in reality began grooming my buddies in class, when I used to be round 10 years previous. In fact, this used to be now not allowed! We might sneakily disguise in the back of magnificence or within the canteen.
Congratulations to your partnership with Christian Dior Parfums! How does it really feel to paintings with such an iconic logo?
Thanks, I’m so glad to be operating with Christian Dior. As you are saying, it’s an iconic logo and I’ve been partial to the Sauvage perfume for a very long time, so I used to be very excited to find the Sauvage Grooming vary when it introduced previous this yr. Myself and my purchasers have an expectation to go away my chair all the time ‘feeling excellent and smelling excellent’ and in addition for the goods I take advantage of on them to accomplish, which is one thing the Dior Sauvage Assortment delivers on.
Communicate to us in regards to the Dior Sauvage Grooming line! What are we able to be expecting from it?
Rising up in Jamaica, I used to be introduced up the usage of herbal merchandise, it’s in our tradition there. So I’m indubitably interested in the Dior Sauvage Grooming Assortment on account of the herbal formulation. The gathering is made up of 96% herbal elements. The big name aspect for me is the Cactus extract within the Dior Sauvage Shaving Gel. I extremely counsel it to my purchasers to steer clear of inflammation after shaving.
Do you’ve a favorite product from the gathering?
I’m now not blessed with numerous hair on my face not like my purchasers who’ve nice beards reminiscent of Antonio Rudiger! I shave little however regularly, so the Dior Sauvage Shaving Balm give my pores and skin quick hydration and soothing impact.
What’s your holy grail attractiveness tip? Perhaps this can be a tip that you simply your self swear through?
Be sure you completely cleanse your face ahead of you get started shaving. Pores and skin must be blank and prepped ahead of you chop sharp traces. To shave, I swear through the Dior Sauvage Shaving Gel as it doesn’t foam. The use of a foaming gel is messy and forestalls me from seeing the traces I’m seeking to create. It lets in for a blank minimize but additionally assists in keeping pores and skin cool and hydrated. I all the time end a grooming appointment with a sprig of Dior Sauvage Elixir which I really like!
Let us know about your adventure, how did you return to paintings together with your purchasers?
My first high-profile shopper used to be Mousa Dembélé, he used to be enjoying for Fulham on the time and he invited me to the Euros with the Belgian Nationwide group. He believed in me and my ability and presented me to new purchasers who began taking me with them to the nations they performed in for years yet to come.
What are a few of your favorite merchandise to make use of to your superstar purchasers when operating in combination?
I love to us talc on my purchasers. I imagine I used to be some of the first folks to begin the usage of talc for haircuts. I take advantage of it across the hairline so I will create sharp traces. To reach the ones excessive definition cuts I take advantage of in point of fact sharp equipment, so the talc is a very powerful a part of the grooming regimen to make sure an ideal end. And naturally, I additionally love the usage of nice merchandise such because the Dior Sauvage Grooming Assortment. As my purchasers say, I lend a hand them ‘glance excellent, really feel excellent, play excellent’!
With the exception of the thrilling paintings detailed above, what’s subsequent for you in 2022?
The arena is my oyster! I’m having a look ahead to increasing my logo and group into new spaces and feature some thrilling partnerships bobbing up. I will be able to proceed doing what I really like, grooming my purchasers and gamers and stay shifting ahead and upwards!
Dior Sauvage Grooming Assortment
Sheldon Edwards for Parfums Christian Dior