Lily Collins on Her Partnership With Living Proof Haircare

First, I’d love to talk about this exciting new partnership with Living Proof. What initially

First, I’d love to talk about this exciting new partnership with Living Proof. What initially drew you to the brand? 

Well, initially, it was Jennifer Aniston’s partnership with Living Proof! I remember seeing [the products] then and have always loved them. But also we [all just] love her hair, and it’s totally iconic. And if she’s backing a haircare company, you take it seriously. But also on top of that, I remember going to a lot of photo shoots and working with my teams, and I trust them to give me products that they think are for me. They kept bringing Living Proof products, and [they] smelled so good. They’re very memorable and incredible. And the packaging is so understandably chic. It was just something that I was always very much aware of and used, and then when they asked me to be a spokesperson, I couldn’t have been more excited. It felt like a very organic partnership, almost as if they knew that I was a fan! [Laughs]. I was like, “Did you guys know?” I was so excited because it’s something that I genuinely use. 

I’m a big fan of the brand too. I’ve been loving the Vanishing Oil! If you could only choose three Living Proof products to use for the rest of your life, which ones would they be and why? 

The Advanced Clean Dry Shampoo ($30). I literally almost always have it in the car or in my bag. I use it almost every day. It smells amazing, and it doesn’t leave any residue. I love the No Frizz Vanishing Oil ($30) now that I have bangs because it’s a great way to keep my bangs from looking dry and keeps them from looking oily or piecey. It provides the perfect level of hydration just for the tips of my bangs and everything. And then the Full Dry Volume & Texturizing Spray ($32). I don’t have thin hair, but I also don’t have super-thick hair, and I’m an air-dryer. So I really love to add a little bit of oomph if I can. With all three of those things, I feel like I’d have volume and body as well as hydration, which you would need on a desert island.

I definitely feel like you have some great volume going on tonight—it looks great!

I was going for a little body tonight! So I feel like we’ve got a mix of all those things in there [Laughs]. Thank you!

And what would you say your everyday haircare routine looks like?

Very minimal. I don’t wash it every day—I like to keep the natural oils in my hair and let it do its thing. But like I said, I’m an air-dryer. So I like to shower before bed. Then put it up in a towel, let it soak, dry a little bit, and then I shake it out and just brush my bangs correctly. Otherwise, those kink easily now, which I’m learning more and more how to deal with. And I’ve always been a fan of going to bed with it a little wet so that you wake up with a natural wave because my hair isn’t [just naturally wavy]. 

Is there anything you add to your routine when you’re especially busy and trying to keep it healthy?

Now, being more familiar with the products from Living Proof, they repair just as much as prepare me for the next job ahead because my hair always has [some kind of] heat damage. For me, hydration is key and I am always telling myself to drink more water. I’m also always asking myself, “How can I add more hydration to my skin and my hair in addition to drinking water?” So I add all the products that I mentioned previously as well as do the least amount to it that I can because I know that when I’m working, a lot will be done to it. Now that I have bangs, putting my hair in a messy bun or ponytail makes it look like something because the bangs add a little chic look to it without having to do much. It’s like a style without a style. It’s something that I’m getting used to doing more.

https://www.whowhatwear.com/lily-collins-beauty-interview