How to Raise Venture Capital That Matters

Last July was officially the summer of Glossier. In the hot, sticky months of 2021,

Last July was officially the summer of Glossier. In the hot, sticky months of 2021, the global beauty phenomenon was sparkling off a $80 million Series E round that valued the company at $1.8 billion, a figure more characteristic of a Silicon Valley software startup than a buzzy cosmetic company.

But the landscape was changing. Since the onset of the COVID-19 pandemic, a new spate of fashion and beauty brands — Outdoor Voices, Vestiaire Collective and SKIMS among them — had announced deep venture capital investments to level up their businesses. Glossier, for one, was set to introduce a series of extravagant new brick-and-mortar experiences, angling to build brand awareness in markets from Seattle to London.


https://fashionista.com/2022/05/venture-capital-fundraise-fashion-beauty-brands