HBO’s ‘Euphoria’ Leads Gen Z Social Media Searches For Makeup Looks

Taking inspiration from makeup eye gems to bold swipes of highly-pigmented liner favored by Gen

Taking inspiration from makeup eye gems to bold swipes of highly-pigmented liner favored by Gen Z, new consumer marketing research revealed that HBO’s “Euphoria” is the most inspirational TV show for the world’s makeup looks and fashion choices. The study by market research firm Uswitch reviewed Google search data from the last 12 months to discover the most inspiring TV shows and characters for clothing and beauty looks. According to the report, there were over 1.3 million combined searches for Euphoria makeup and fashion.

Top Five TV Shows That Influence Makeup

  1. Euphoria – 824,000 annual searches 

  2. Friends – 513,300 annual searches 

  3. WandaVision – 39,500 annual searches 

  4. Bridgerton – 13,170 annual searches 

  5. Stranger Things – 11,490 annual searches

Euphoria is the most inspirational TV show for makeup, said the report. The dramatic makeup featuring bold colors, pop art-inspired liner and face jewels have once again taken social media by storm after the release of the second series this month and saw 519,500 searches over the last year. 

For more on celebrity beauty in the past year, look here.


Euphoria’s Leading Makeup Inspiration

Euphoria is also the most influential TV show on style, with each of the Gen Z cast members having their own distinct looks. But which Euphoria character is inspiring the world’s fashion and makeup the most?

  1. Maddy – 221,000 combined annual searches 

  2. Cassie – 153,370 combined annual searches 

  3. Rue – 138,700 combined annual searches 

  4. Jules – 93,000 combined annual searches 

  5. Kat – 49,260 combined annual searches

Maddy Perez is the show’s most influential style and beauty icon, with 221,000 people searching for how to emulate her look in the last year. She is also the only Euphoria character to rank in the top 10 most inspirational TV characters of all time for fashion and makeup looks, raking 9th for fashion and 4th for beauty, said Upswitch. 

Euphoria makeup artists use MAC Cosmetics’ Studio Radiance Face And Body Radiant Sheer Foundation on the set.

Makeup Artist Insight for 2022

Euphoria’s latest season is full of iconic makeup looks, yet again. Head makeup artist on set Doniella Davy uses M·A·C Studio Radiance Face And Body Radiant Sheer Foundation to achieve Rue Bennett’s everyday, natural glowy look – a product favorite recommended directly by Zendaya herself. Face and Body is a cult favorite for its lightweight, hydrating formula that delivers a satin finish and sheer coverage, said sources at the leading beauty company.  

For more on color cosmetics, check out recent coverage here and here. For more on the beauty industry’s leading influencer, check out our updated 2022 feature here.