2021’s Celebrity Beauty Boom

It was a BIG year for product launches. (Our online shopping history can certainly attest to that…) Especially those of the celebrity-backed variety. 

Pop sensation Harry Styles graced us with a vegan beauty brand. Reality star Kylie Jenner debuted a baby care line. Even Megan Fox’s beau, musician Machine Gun Kelly, dropped a range. Can you guess what it is? Here are the top celebrity launches of 2021.

celebrity launches 2021 ariana grande perfume
This year, Ariana Grande released a beauty brand and a new fragrance. | Ulta

Ariana Grande

It was a busy year for Ari. She released her latest album, AG7. And she tied the knot! In between all of that, she found the time to release a beauty brand and a new fragrance. And don’t worry—they’re both vegan and cruelty-free. (If you ever aspired to smell like Ariana Grande, now’s your chance.)

Harry Styles

This former One Direction-er knows a thing or two about style. No, he didn’t launch a clothing line. (Fingers crossed he does next year.) But he did release a vegan beauty brand that perfectly encapsulates his colorful and edgy fashion sense. Called Pleasing, the line features a number of Insta-worthy products. From 12-free nail polish, complete with compostable packaging, to moisturizing serums, you’re definitely going to want to snag each one.

celebrity launches 2021
Machine Gun Kelly’s nail polish line is genderless, vegan, and cruelty-free. | UN/DN LAQR

Machine Gun Kelly

MGK was all over the tabloids this year thanks to his ultra-spicy relationship with actor Megan Fox. He’s also the latest celeb to step into the world of beauty. The singer’s new nail polish line is genderless, vegan, and cruelty-free. It comes in 10 different shades, from green Mary Jane to jet black Depressionist and hot pink Party Favor.

Kylie Jenner

The youngest Jenner was all over product drops this year. Jenner, who’s expecting her second child, launched vegan baby line Kylie Baby. It carries shampoo, conditioner, bubble bath soap, and moisturizing lotion. The social media sensation also gave Kylie Cosmetics a vegan makeover, relaunching the line to be completely free of animal products. Lip kits, anyone?

Billie Eilish perfume
Singer Billie Eilish debuted her first fragrance, Eilish. | Parlux

Billie Eilish

The year of celebrity fragrances, Billie Eilish also joined the world of perfumes. Her first fragrance, Eilish, features warm enticing notes of cocoa, creamy vanilla, and more. And if that sounds good enough to eat, you’ll be happy to learn she even launched her own dairy-free chocolate bar.


Grande wasn’t the only celeb to launch a perfume this year. RiRi dropped one too, and it smells magical. Rihanna’s Fenty Beauty, which helped make her a billionaire, debuted its first fragrance. The unisex perfume is packaged in a brown bottle, and features a fruity and floral scent. According to the brand, ​​its scent is “raw, sensual, spicy, and sweet all at once.”  

Doja Cat makeup line
Rapper Doja Cat launched her own vegan and cruelty-free makeup line. | BH Cosmetics

Doja Cat

Three-time Grammy-nominated rapper Doja Cat teamed up with Los Angeles-based BH Cosmetics to debut her own vegan and cruelty-free makeup line. The collection is inspired by the musician’s own style and her recent album, Planet Her.

Brian May

At the start of the year, musician Brian May dropped a vegan fragrance for a cause. A portion of the perfume sales goes to Save Me Trust, an animal welfare organization.

Jennifer Aniston LolaVie
Jennifer Aniston launched her vegan hair care brand, LolaVie. | LolaVie

Jennifer Aniston

Have you always wanted luscious layered locks like Rachel? Well, now you can. Five years in the making, Jennifer Aniston finally launched her vegan hair care brand, LolaVie. Currently, the brand carries a detangler and a leave-in treatment.

Toni Braxton

R&B legend Toni Braxton now has her own body care line, Nude Sugar. Available exclusively at Ulta Beauty, this ultra-sweet collection features serums, lotions, and mists.

Naomi Osaka launched a vegan skincare brand, KINLÒ. | KINLÒ

Naomi Osaka

Tennis star Naomi Osaka designed her vegan skincare brand, KINLÒ, for people of color. The collection features sunscreens, hydrating mists, eye cream, and lip balm. The best thing about Osaka’s sunscreen? It doesn’t leave a white cast on the skin.

Hailey Bieber

Okay, so it’s not out yet. BUT… Hailey Bieber did confirm that she’s launching her budget-friendly skincare line very soon. As in next year. Get your online shopping carts ready…