Two staff of the Carlsberg brewing company satisfied at a company supper bash in their indigenous Denmark in 1986. The pair had been Henrik Jorst and Charlotte Kjolbye. They were soon to fall in enjoy and shift to the United states of america just after Carlsberg despatched Henrik about there to oversee the firm’s American arm of the business.
The couple were married that exact same year. The pair harboured a aspiration to generate an international style organization and strike on the strategy of planning and creating watches for sale as corporate gifts, branded with the brand of other providers.
Their preliminary designs ended up nicely gained but they were being encouraged that they would do considerably far better to offer you the watches below a new enterprise title of their personal, alternatively than brand name their good layouts with other people’s logos.
With that considered in mind, Henrik came up with 4 unique designs of enjoy and had 800 created to examination the waters. Initially even though, he was in require of a organization identify that summed up his and Charlotte’s ideals of simplicity and design in a purposeful item. The name Skagen Denmark was born out of this philosophy.
Skagen is essentially a small city in the north of Denmark, renowned for the good quality of its gentle and the timeless elegance of its seashores and blue seas. It has captivated artists to paint there considering that the late nineteenth century and is recognised for its tranquillity and peaceful environment.
That very first batch of 800 watches was to promote out quite speedily. A next batch went just as quick so for the future season the pair came up with a variety of 30 watches. These were highlighted in a mail-buy catalogue and totally offered out in just months.
In the subsequent 10 yrs Skagen Watches grew to use 100 team and started to export their wares to Europe. Now they have 170 personnel and offer to around sixty international marketplaces. Skagen designs can now be identified in some 5 thousand stores close to the earth.
A Skagen supporter would be capable to recognise one particular of their styles even with out the trendy symbol. The rationale is that Henrik and Charlotte assure the merchandise continue to be devoted to their authentic plan. There are no large, chunky, oversized watches beneath the Skagen title. Their items ordinarily are super-slender with a cleanse, uncluttered seem. A trademark is the use of exotic resources this kind of as titanium and watchbands of finely woven stainless steel.
1 could be expecting Skagen watches to price tag a fortune but you would be completely wrong. Skagen try to supply superb benefit for funds and their goods expense no additional than many mass made things with no style and design aptitude at all.