Harry Styles’ Beauty Brand, Pleasing, Has Dropped: What We Know

We all know that Harry Styles is a man of many talents, and he just kicked off his next business venture: Pleasing, a brand-new lifestyle brand. The Fine Line hitmaker — who’s known for his signature manicures and eccentric style — just released his first drop, which consists of skincare and a set of nail polishes. Following in the footsteps of other celebs who’ve started their own beauty brands, Harry is only getting started.

Ahead, find everything we know about Pleasing, which is available for pre-order now.

How did Harry start the brand?

Back in May, fans speculated that Harry may be venturing out in areas other than the music industry when a fan account tweeted about his involvement as a director for the company, “Pleased as Holdings Limited.”

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Us Weekly then confirmed that Harry filed the trademark for a beauty and cosmetics line, citing the official documents. The outlet stated that Harry is officially listed as a director alongside Emma Spring, his assistant who has “worked with him for years.”

In his Dazed cover story, Harry talked all about the birth of the brand and how it came to be. “It’s starting with nail polish, because that was kind of the birth of what it was for,” he said. “Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”

“I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends,” Harry continued. “I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”

What kind of products does Pleasing sell?

According to Harry, Pleasing is a “life brand” with products ranging from skincare to nail polish.

This content is imported from TikTok. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The first drop included a set of four nail polish colors, all inspired by the essence of pearls — a signature accessory in Harry’s wardrobe. The shades are as follows:

  • Perfect Pearl: a pearlized white with a glossy finish
  • Pearly Tops: a clear shade with a subtle iridescence and matte finish. This shade can be used on its own or as a topper.
  • Inky Pearl: Pearlescent black with deep blue radiance and a glossy finish.
  • Granny’s Pink Pearls: Pearlescent pink with a glossy finish.

    The Perfect Polish Set



    The set also contains alphabetized nail stickers to go with the nail polishes (so you can spell “TPWK” or any message you’d like on your nails). If you don’t want to commit to the entire set, you can snag either Perfect Pearl and Pearly Tops on their own for $20.

    Along with the nail polish, Harry released two skincare items — the Pleasing Pen, which is a double-sided eye and lip serum, and the Pearlescent Illuminating Serum, which can be used as a moisturizer or primer for makeup.

    The Pleasing Pen



    Back in August 2021, a Harry fan account tweeted photos of the singer wearing a Pleasing crewneck as well as a sticker on his phone case. So, it’s likely that we may see a Pleasing merch drop in the future.

    This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    “I also think that what this can become is so much more than just products you can buy. I think it’s about giving, and giving back,” Harry said of the brand in his Dazed interview. “I am blessed to have fans who are so supportive of me, who believe in freedom and who have created this safe space for each other. Pleasing is really for them. That feeling of community is kind of what we would like Pleasing to (reflect).”

    Are there any pop-up shops for Pleasing?

    Yep. Pleasing hosted a pop-up truck at Pampered Hands nail salon in Los Angeles on November 16 where they sold their nail polish set and gave manicures until 5 p.m. The brand’s Twitter account has been sharing updates in regard to the pop-up, but for now, there’s nothing new.

    This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io