Once upon a time, decades ago, faint memories of stamping your strands with colour to
Once upon a time, decades ago, faint memories of stamping your strands with colour to create picture-like imagery on sleek, smooth hair was the trend to avoid.
Clearly, the ’90s and ’00s had no intention of turning the hair trend into a relic we’d covet 20 or so years later. But lo and behold, the year is 2022 and not only does it keep haunting our minds but this decade’s most influential are championing hair stamps, bringing them back into the spotlight for the recent Y2K revival.
Queen of celebrity beauty brands, Rihanna, shared a series of gorgeous photos to Instagram on January 17, sporting the stamped look in a campaign shoot for Savage x Fenty’s Valentine’s Day collection.
RiRi can be seen pairing a lace-riddled, scarlet bodysuit with her hair stamped with stripes in a matching colourway. Our opinion? She can do no wrong.
And in typical Rihanna fashion, the trend has seen a huge increase in popularity. According to beauty retailer Justmylook, searches for ‘hair stamps’ have exploded, going up by 566 per cent in one night, and with a specific search for ‘Rihanna hair’ skyrocketing by 6700 per cent as fans hunted for a way to replicate the look.
For those who have seen hair stamps around recently, you’re not imagining things. Formally known as ‘racoon tail hair’, ’90s and ’00s social groups—think: scene, indie and goth lovers—sported the horizontal, animal-like stripes back in the day. Now, much like the sudden rise of skinny, alternative men—hello, MGK and Travis Barker—the trend has come full circle.
Of course, if Rihanna is on board for the beauty comeback, then so are other famous faces. Take, for example, Dua Lipa who posted a series of selfies on Instagram, sporting a platinum blonde mane that’s stamped with a red and great heart.
In another feminine variation, rapper Megan Thee Stallion proved that a Hot Girl Summer can happen outside of twerking and in the form of art upon the strands.
She donned a set of pastel pink, blue and yellow flowers on a thigh-length, Barbie-like wig, courtesy of hairstylist Kellon Deryck for her “Cry Baby” music video.
As for how to nail hair stamps on your own tresses, there’s no shame in feeling overwhelmed by the intricate task. If a steady hand and an artist-level application isn’t your forte, then an appointment with your hair stylist could be your best bet.
But for the DIY lovers in our company, some coloured hair spray and a stencil could also do the trick.
In the end, those on the hunt for a trip down nostalgia lane—minus the commitment—may find hair stamps to be the answer to their Y2K prayers. If that’s you, then God speed.